Infrared Project · Product 00
We're building a CRM that turns your data into decisions, and your decisions into a game.
Ruby reads your book of business, drafts the email, scores her confidence in it, and stacks it for you to send with a swipe of your thumb.
Imagine Tinder, but instead of dating, it's personalized emails to your clients and prospects.
It is a CRM you talk to and swipe. Join our beta for 1200 free emails.
Reactivation first, then the fetch
Reactivation is her biggest gift, so that is where she starts. Everything after that is for when you want more names in the book.
Your past customers, your unsold quotes, the leads that went cold. Ruby reads what you already have and builds one list of everyone still worth a hello. When that list runs thin, she fetches new names and enriches them with what you need to make the ask land.
The follow-up you meant to send on Tuesday. She drafts it in your voice, to people who already know you, and puts it in a stack for your call. The same hand turns to outbound, native in the app, when you point her at someone new.
Every person she has written to, from the warm list to the fetched lead, lands in one place, with what was said and what happens next. No thread gets lost in a folder you never open.
Nothing is sent without you, warm or new. The permission is the product, not a setting you go and switch on later.
The good dog clause
Every draft waits for you in a stack. One card at a time, one decision at a time, against people who know your name. The whole review takes about as long as the coffee does.
One ledger
One desk, one price
Reactivation on your existing book, and native go-to-market when you want new names. Drafts are not metered. The beta costs nothing.
$120 /mo
Twenty percent off for life. $150 a month at launch.
One desk. Your whole book on it, and the outbound too. The numbers below are exactly what is included before any usage is billed, and there is no guessing at them.
Join the betaEvery past customer, unsold quote, and dead lead you already own. 800 drafts a month included, each one written in your voice, each one knowing what that person last bought.
When the warm list runs thin, she fetches new names and enriches them with what the ask needs. 400 new leads a month included, fetched, enriched, and drafted, native in the app.
Neither number is a wall. She keeps writing, unlimited, for as long as the work calls for it. Usage past the counts is metered, so a heavy month is never a surprise.
Sit. Stay. Follow up.
What you get
What we ask
Fifteen seatsA month of free credits for each one
No spam, and we never share your address. One reply takes you off the list for good.